Girl Scouts of Northeast Texas

Women of Distinction Virtual Luncheon 2020
Art Direction + Design

Each fall Girl Scouts of Northeast Texas (GSNETX) hosts their signature fundraising event to honor local leaders whose ethical leadership, professional accomplishments, and community contributions make the world a better place. All the local supporters of Girl Scouts are invited to be inspired and invest in the organization. Due to the circumstances of 2020, the event — typically a luncheon — went virtual. In previous years, I had the privilege of art directing and designing the look and feel of the event down to the florals. As safety concerns became increasingly clear, the Fund Development and Marketing teams quickly pivoted to ensure the event could take place in a digital landscape.

Below are some highlights such as the event’s web platform, e-mail elements (i.e. save the date and invite), virtual photobooth filter, and social media tiles. Along with the digital concepts, we wanted to bring something tangible of our trademark event to the VIP donors. I conceptualized the idea of a “subscription-style” box filled with Girl Scout treasures that would be delivered to those guests. The box included a candle, Girl Scout Cookies and candies, a small bottle of champagne, and some marketing materials.

I came up with the concept for this year’s look after being inspired by organic textures, abstract art, and a fresh color palette. I loved the idea of using sunbursts with a touch of gold foil to elevate the look while using a charming serif font to bring it all together. My goal was to create something elegant, feminine, and with a Girl Scout touch throughout. I created all the artwork on Procreate.

Mood Boards & Inspiration