Girl Scouts of Northeast Texas

Summer Camp Marketing
Art Direction + Design

Summer Camp is a staple of Girl Scouts. An energizing time outdoors is an indispensable part of the experience. Throughout my time at Girl Scouts of Northeast Texas, we tried various forms of marketing camp and found that sending home these magazine-style camp guides was well received. As a marketing team, we would work together to come up with a theme for the campaign and consequently, a look. It was important that the content of these books highlighted all of the GSNETX camp properties and all of the distinctive characteristics they have.

Below are camp guides I created for two different years. It was important for me to use modern designs and refreshing color palettes that would captivate the attention of the girls. I would often do research to see what design trends were popular amongst girls at the time and implement them. I was able to bring my experience with publication design to create these books.